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1988). The box on the dresser: Memories of early radio and everyday life. Media, Culture and Society 1, 25–40. Moores, S. (1993). Interpreting audiences: The ethnography of media consumption. Thousand Oaks, CA: Sage. Morley, D. (1980). The Nationwide audience. London: British Film Institute. Morley, D. (1986). Family television: Cultural power and domestic leisure. London and New York: Routledge. Morley, D. (1992) Television, audiences and cultural studies. London and New York: Routledge. Morley, D.

Norwood, NJ: Ablex Publishing. Livingstone, S. (1998). Audience research at the crossroads: The “implied audience” in media and cultural theory. European Journal of Cultural Studies 1(2), 193–217. Lotz, A. (2000). Assessing qualitative television audience research: Incorporating feminist and anthropological theoretical innovation. Communication Theory 10(4), 447–467. 17 PATRICK D. MURPHY AND MARWAN M. KRAIDY Lull, J. ) (1990). Inside family viewing: Ethnographic research on television’s audiences.

Eds) (1988). Writing culture: The poetics and politics of Ethnography. Berkeley: University of California Press. Conquergood, D. (1991). Rethinking ethnography: Towards a critical cultural politics. Communication Monographs 58, 141–156. Drotner, K. (1994). Ethnographic enigmas: “The everyday” in recent media studies. Cultural Studies 8(2), 208–225. 16 TOWARDS AN ETHNOGRAPHIC APPROACH Drotner, K. (1996). Less is more: Media ethnography and its limits. In P. I. Crawford and S. B. Hafsteinsson (eds), The construction of the viewer (pp.

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